Before RoveField, I spent 20 years in the U.S. Army, most of it in the Infantry. In that time I wore four different camouflage uniforms: woodland BDUs, desert DCUs, the pixelated ACU, and finally OCP. I wore them on a peacekeeping tour in Kosovo and on two combat tours in Iraq.
When your life can depend on blending in, you learn fast that camouflage isn't decoration. It either matches the ground you're standing on or it doesn't. The Army learned that too. The pixelated “universal” pattern was supposed to work everywhere, and in practice it didn't work especially well anywhere. It was eventually replaced.
That's the idea behind RoveField: there's no such thing as universal camo. The Shenandoah in October doesn't look like a Texas river bottom in July or a Michigan marsh in November. So instead of one pattern stretched across the whole country, RoveField makes camo built around a specific place and a specific season, the colors of country you actually know.
Our first pattern is Early Fall Shenandoah, inspired by the Blue Ridge as the leaves start to turn.
Who it's for
RoveField is for people who spend their time outside without making a production of it: the camper, the hiker, the angler, the folks out on the boat at first light, the occasional deer hunter. You don't need it to be tactical. You just want something comfortable that looks like home.
What I brought home
Twenty years in uniform teaches you to respect the ground you're on and the people beside you. RoveField is my way of bringing that into everyday clothes, something you can wear to the lake, the campground, or the hardware store with a little pride in where you're from.
Thanks for being here.
— Kevin A. Brown, Founder
U.S. Army Veteran, Retired
Annandale, Virginia, USA